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Webinar: Creating a ‘Customer 360′ with Master Data Mgmt.

Technology has challenged the financial services industry and will continue to play a vital role in supporting business growth and change.  With change comes new challenges for financial institutions....

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Perficient Helps Paint a Clear Picture with Big Data for Banks

On the heels of some great discussions at Bank Innovation 2013, Perficient was published in the Financial Brand today on the topic of Big Data.  During the “Product Strategies and Possibilities”...

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Ready for the Next Wave of Data-Driven Marketing in Banking?

I recently came across a book for bank and financial marketers written by Jay Kassing, one of the world’s most respected data analytics experts in the industry.  The Financial Brand actually featured...

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